Old Spice: The Man Your Man Could Smell Like | Commericial Analysis

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Old Spice: The Man Your Man Could Smell Like | Commericial Analysis

En reklamanalys på engelska (commercial analysis) av företaget Old Spice reklamfilm "The man your man could smell like". Här förklarar eleverna vad reklamfilmen handlar om och vilka säljknep man använder sig av, samt gör en analys av reklamfilmen enligt AIDA-modellen.

Utdrag

In this commercial they use the power of gender stereotypes combined with humour to connect with the audience and convince them to switch to Old Spice and buy their products. And a huge reason for this campaign's success was its ability to make people laugh.
As you all saw earlier there are a few unrealistic and illogical events that show how unachievable the portrayed man really is and also what a woman may want from a man, for example buying tickets to whatever she wants or showering with diamonds. While it all happens Mustafa justifies his actions with the simple line “Anything is possible when your man smells like Old Spice”. In addition, it is evident that the commercial... Köp tillgång för att läsa mer

Old Spice: The Man Your Man Could Smell Like | Commericial Analysis

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