Forms of appeal

In his “Atoms for Peace” speech, Dwight Eisenhower uses a mixture of pathos, logos, and ethos to appeal to his audience. The use of all three forms of appeal makes his speech appear well-balanced and more convincing.



Eisenhower mainly appeals to pathos through the frequent use of words with negative or positive meanings in certain sections, and the use of figurative language. For example, he uses many words with negative meanings when he talks about what the world might look like should the atomic arms race continue the way it is currently going:

To pause there would be to confirm the hopeless finality of a belief that two atomic colossi are doomed malevolently to eye each other indefinitely across a trembling world. To stop there would be to accept helples...

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